Benefit-focused signage markets a product based on its advantages. It is in contrast to retail signs that discuss a product’s features. If you usually sell high ticket items, benefit-focused signage can be incredibly effective.
While a feature-focused sign for a car would talk about its top speed and horsepower, signage that’s benefit focused would instead discuss the experience of driving it, how convenient it is to live with on a day-to-day basis, and how comfortable it is for an individual, couple or family.
It connects with customers on an emotional level, giving them the justification to take action and buy a product. Benefit-focused signage is particularly effective for luxury and lifestyle products, where features are rarely a compelling selling point.