Value-focused signage emphasizes a product’s price and/or the value for money it offers. It is best suited to products in competitive markets in which a range of different options are available.
While benefits-focused types are very effective for selling high-end food, value-focused retail signage works well for differentiating one product from others. If your business has a top-seller you’d like to promote, a value-focused sign could be all it takes to increase its sales volume.
Instead of causing an emotional reaction (like benefit-focused signage) value-focused signage connects with customers on a rational level. When a customer sees that they will save money, even if just relatively, by buying a product, they often feel justified in taking action.